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12 | £20.00 | Subscribe! | ||
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12 | £26.00 | Subscribe! |
Sainsbury magazine is produced by one of the largest retailers in the United Kingdom, Sainsburys and it is an in-house glossy. This year the magazine received the great honour of being named, for the third time, Customer Magazine of the Year by the PPA awards. Selling approximately 300,000 copies per month, this stunning A4 glossy has certainly positioned itself to be a worthy rival to other foodie and lifestyle magazines that are available on the market. Sainsbury magazine is sold at check-out counters of Sainsburys stores for an affordable £1.40. The magazine is a monthly publication and appears to be targeted toward youthful 30-somethings, even though the magazine is popular with individuals of all ages. The magazine has a very clear focus on recipes and food. The magazine is approximately 240 pages of adverts, features and articles. The magazine is segmented into different sections and they include:
Good Food
This section provides an enormous range of features on food and drink, best-buys and recipes, which are all designed around whatever holiday is approaching or during non-holiday periods, exotic foods as well as old favourites are highlighted in the magazine
Good Living
This section features articles which cover well-being, travel, fashion and beauty.
For You
In this section, readers are offered prizes when they participate in certain promotional competitions.
Issue staples
This section reads letters and provides the reader with offers of coupons.The magazine is undoubtedly geared toward producing articles on food, recipes and drinks. The recipes address a wide assortment of dishes, including appetizers, main courses and desserts as well as wine and drink guides. Additionally, the recipes have varying range of difficulty; providing easy recipes for individuals who are considered to be beginners, such as quick meals like salads and soups. There are also recipes for impressive and luxurious feature meals for the more skilled kitchen connoisseurs and in the December issue, there are always full menus to cater to Christmas dinner parties. It is always a fun undertaking to try out new recipes, especially when the ingredients are readilty available and the given instructions are clear, Sainsbury magazine definitely provide its readership with recipes that are easily understood; it becomes almost effortless to try out homemade vegetarian butternut, mince pies as well as goat's cheese tartlets since the recipes are quite easy to follow. The gorgeous images that are in the magazine provide the reader with a remarkable insight on how the dishes are supposed to turn out.
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