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Since launching in August 2007, Bearded has been plowing a different furrow in the stagnated and often dated world of music magazine journalism.
Printed on 100% recycled, heavyweight paper stock and dedicated entirely to independent record labels and artists, Bearded has received international acclaim and acknowledgement for its unique use of art direction entwined with the obscure and populist from the world of alternative, independent music.
From an initial circulation of just 300, by 2009, over 70,000 people in the UK and across the globe were reading the magazine. Bearded is now distributed through a network of over 1,000 stores across the UK, including WHSmith, Borders, independent record stores and newsagents.
Fiercely independent, with a DIY aesthetic, Bearded always publishes the following mission statement on the early pages of each issue:
Fiercely independent, with a DIY aesthetic, Bearded always publishes the following mission statement on the early pages of each issue:
- Bearded exists to generate coverage for independent labels and artists regardless of genre, background or how fashionable they are.
- Bearded aims to do this in a publication that has top quality art direction and design at its heart, with writing that allows the reader to form their own opinions rather than being told what to think and what to like.
- Bearded’s editorial direction is not dictated by advertisers, distributors or anybody else that might generate monetary support. It is put together exclusively by music lovers for music lovers – like a conversation in a pub, but with much nicer paper.
- Bearded tries to make its money simply through magazine sales and Beardaid support. Help us carry on making beautiful, refreshing and unwavering publications at: www.beardaid.co.uk
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