DECEMBER 9 IS min?s MORNING OF INTRIGUE: Most Notable Launch of the Last 25 Years and

DECEMBER 9 IS min?s MORNING OF INTRIGUE: Most Notable Launch of the Last 25 Years and the Hottest Launches of 2009 ? 2010 - 25 years ago, Steve Cohn was the first media reporter to write about a new publication born at The University of Mississippi called Samir Husni’s Guide to New Magazine. Steve, who has been editing min (media industry newsletter) since then, turned the coverage of my first Guide into an annual review of the hottest and most notable launches every year. Each December he devotes a page in min in which he and I review and preview the hottest and most notable launches of new magazines.



Well, this year, on the occasion of the 25th anniversary of the Samir Husni’s Guide to New Magazines, I will be honoring the 25 most notable launches of the last 25 years from a list of more than 18,000 new launches. The event will take place on December 9 at min‘s Most Intriguing People in Media breakfast in New York City. At the event I will reveal the MOST notable launch from among the 25 notable launches since 1985. Also at the event I will honor the 15 hottest launches of 2009/2010 (with a Sept. 30 cutoff date for the 2010 launches) including the hottest launch of the year, the hottest editor, publisher and art director. Also three magazines that reinvented themselves this year will be honored at the min event. Click here for more details about the min event.

What follows is what Steve wrote in minonline and in this week’s issue of min newsletter:

min’s Most Intriguing & Hottest Launches Set for Dec. 9
By Steve Cohn



We launched min’s Most Intriguing People in Media list in 2003 because there were many who made a difference in media but were not necessarily “hot” in an obvious sense. We wanted to recognize people who are making waves or embarking on a big adventure or facing a stiff challenge. Our Dec. 9 breakfast at New York’s Grand Hyatt continues the tradition in citing five executives who were new to their jobs in 2010—Prometheus Global Media president/CEO Richard Beckman, Next Issue Media president/CEO Morgan Guenther (see right), Sports Illustrated VP/corporate sales Kim Kelleher, ABM president/CEO Clark Pettit and Condé Nast president Bob Sauerberg—and, for each, “the best is yet to come” applies. As it does to the remaining 16.

University of Mississippi journalism professor Samir Husni—aka “Mr. Magazine”—will preside over two other celebrations on the program: the Hottest Launches of the Year and the 25 Most Notable Launches of the Last 25 years. At the event Samir will announce the hottest recent launch and the hottest launch of the last quarter century. We invite you to join us. Click here for more information.

More...