A bit rich

A bit rich -

It’s sometimes said that a magazine’s adverts tell you more about the readers than the editorial content – certainly that’s true of, say, the Sunday Telegraph magazine, which is likely to run interviews with edgy grime artists in between its ads for stairlifts and gardeners’ kneepads. So who do you think would be reading a mag crammed with ads for Aston Martins, luxury whirlpool baths, diamonds, Rolex watches and home security systems? Yes that’s right – footballers. The organ in question is The Players Club, official publication of the players’ union, the PFA – and in this case the editorial does actually tally closely with the ads. Too closely for comfort, at times, with many of the pictures used in the ads cropping up again in nearby editorial. The whole shamelessly opulent package does rather undermine the notion of a trade union publication being there to battle on behalf of the downtrodden.

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