
04-14-2010, 05:27 AM
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The Husni Report: 1st Quarter 2010 Launches Same as 1st Quarter 2009
The Husni Report: 1st Quarter 2010 Launches Same as 1st Quarter 2009 - 170 new magazines appeared for the first time on the nation’s newsstands in the first quarter of 2010. That is exactly the same number of magazines that were launched in the first quarter of 2009 (we reported back then 167 new titles, but the final tally ended up with 170 titles). This number represents 16 titles more than the 154 titles first published in 2007 and 17 titles more than the 153 titles first published in 2008. Call it what you want, but yet again the innovative media companies and entrepreneurs have shown a resiliency against all odds, and for that matter against the prophets of doom and gloom.
     
The new magazines of 2010 included 43 titles with a stated regular frequency and 137 with annual, two times, special, or frequency stated. Compare that with 58 new magazines with a stated frequency in 2009 and 112 with annual, two times, special, or frequency or no frequency stated. Amazing to say the least, is that in the worst of times American magazines will know that the best of magazines were launched in the worst of times. To paraphrase Charles Dickens, these are the worst of times. Let the new magazines roll off the presses and enjoy the images of the some of the new magazines launched in the month of March.
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