Future launches second new magazine of 2009 – Triathlon Plus

Guardian.co.uk Has Just Posted the Following with the title Future launches second new magazine of 2009 – Triathlon Plus

div class="track"img alt="" src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/14367?ns=guardianpageName=Media%3A+Future+launches +second+new+magazine+of+2009+%E2%80%93+Triathlon+P lusch=Mediac3=guardian.co.ukc4=Future+Publishing%2 CConsumer+magazines%2CMagazines+%28Media%29%2CPres s+and+publishing%2CMedia%2CTriathlon+%28sport%29c5 =Press+Media%2CTriathalon%2CMedia+Weekly%2CAdverti sing+Mediac6=Caitlin+Fitzsimmonsc7=2009_02_23c8=11 72579c9=Article+%28Content+type%29c10=GUc11=Mediac 12=Future+Publishingc13=c14=h2=GU%2FMedia%2FFuture +Publishingh2=GU%2FMedia%2FFuture+Publishingc13=c1 0=News+%28Tone%29c25=c26=c27=truec42=Media%2FFutur e+Publishing%2F%2F%7CArticle+%28Content+type%29%7C 1172579%7CFuture+launches+second+new+magazine+of+2 009+%E2%80%93+Triathlon+Plus%7C" width="1" height="1" //divpFuture is set to launch a monthly magazine for triathletes – its second new title this year./ppThe magazine, titled Triathlon Plus, is to be produced in Bath and edited by Mat Brett, former editor of Mountain Biking UK and Cycling Plus./ppThe magazine will go on sale on 7 April with a cover price of £3.99 and pagination of 148. Its inital print run will be about 50,000./ppThe special-interest publisher trialled the magazine in January and has decided to push ahead with the launch to capture a slice of the rapidly growing triathlon market./ppThe chief operating officer at Future, Simon Wear, said the publication would offer something "new and different"./pp"We believe there is now a real appetite among both consumers and the industry for a magazine that provides high-end design and editorial content, and our track record in cycling gives us the ideal credentials to do this," Wear said./pp"The specialist skills embedded in the structure of Future lend themselves perfectly to creating a great magazine packed full of tutorials, reviews and features."/ppFuture's cycling portfolio includes Cycling Plus, Procycling, What Mountain Bike, Mountain Biking UK, bikeradar.com and cyclingnews.com, but it does not publish any running titles./ppThe sport of triathlon was added to the Olympic programme in Sydney in 2000 and, since then, participation has doubled in the UK. The London Triathlon is the biggest in the world with 13,000 participants, and last year there were 650 registered races in the UK./ppFuture reported a year-on-year a href="http://www.guardian.co.uk/media/2009/jan/27/revenue-up-magazine-group-future" title=""rise in revenue/a of 1% in the final quarter of 2008, in defiance of the economic gloom. The publisher launched a href="http://www.guardian.co.uk/media/2008/nov/18/future-knitter-launch" title=""another new title/a, The Knitter, in January./ppem• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000./pp• If you are writing a comment for publication, please mark clearly "for publication"./em/pdiv class="related" style="float: left; margin-right: 10px; margin-bottom: 10px;"ullia href="http://www.guardian.co.uk/media/future-publishing"Future Publishing/a/lilia href="http://www.guardian.co.uk/media/consumer-magazines"Consumer magazines/a/lilia href="http://www.guardian.co.uk/media/magazines"Magazines/a/lilia href="http://www.guardian.co.uk/media/pressandpublishing"Newspapers magazines/a/lilia href="http://www.guardian.co.uk/sport/triathlon"Triathlon/a/li/ul/divdiv class="guRssAdvert"a href="http://ads.guardian.co.uk/click.ng/richmedia=yessite=Mediaspacedesc=rsssystem=rsstran sactionID=12353791149801030161537160686028"img src="http://ads.guardian.co.uk/image.ng/richmedia=yessite=Mediaspacedesc=rsssystem=rsstran sactionID=12353791149801030161537160686028" border="0" //a/diva href="http://www.guardian.co.uk"guardian.co.uk/a copy; Guardian News Media Limited 2009 | Use of this content is subject to our a href="http://users.guardian.co.uk/help/article/0,,933909,00.html"Terms Conditions/a | a href="http://www.guardian.co.uk/help/feeds"More Feeds/ap style="clear:both" /

Click here to view the article.