IPC claims Nuts readers no longer 'lads'

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12-15-2010, 03:21 PM

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IPC claims Nuts readers no longer 'lads'

MediaWeek.co.uk Has Just Posted the Following with the title IPC claims Nuts readers no longer 'lads'

IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.

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